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Welcome to Beatrice 77 Livestock

Selling the Auction Way - Since 1976

We are Dennis Henrichs and Rick Jurgens your Auction Managers and Auctioneers. We have been a part of this Auction since 1976.  We are always available to answer your questions or comments.   Contact Us

Our goal is to get your business and keep it!  The action is at our auction! SELL THE AUCTION WAY!  We are located in Southeast Nebraska. Our business is to market cattle, hay, Bextra Bale Feeders and Ritchie Water'

Our Livestock Auction is held on Mondays starting at: 10:00 a.m., except for Special Sales held on some Thursdays when we start at 11:00 a.m. 


Call us early to consign your livestock to our livestock Auction so we can advertise them for you! Talk with any of our field representatives to discuss upcoming livestock sales and the value of your cattle:

Up Coming Sales 2020

  • April 6th Regular Cattle Sale 10:00 AM
  • April 13th Regular Cattle Sale 10:00 AM
  • April 20th Regular Cattle Sale 10:00 AM
  • April 27th Regular Cattle Sale 10:00 AM
  • April 30th - BRED COW SPECIAL - 11:00 AM